SMILE =]

We were asked to design a logo for a children's toy maker so this is what I came up with.

I'm actually targeting parents. The smiley face with two rounded circles there is actually a trolley where almost every children has one. and the rope that they used to pull the trolley is illustrated as the brand name. The colours here are pale and babyish it gives the parents a feeling of pampering their children and the rounded corners is a message to consumers that everything here is safe and kids won't get harmed by the toys they play with.

Trying out some different styles

more smileys! =D

Every smiles do make a difference!

Before I had this final outcome I did some sketches and experimented different colours and few different types of typefaces. The "mile" from the word "smile" is actually written by my left hand! I wanted to give it a children's writing feel in it. This is the one I preferred most since everything blends in together well.

SO-ME

So-Me is a Parisian art director of Ed Banger Records and his real name is Bertrand Lagros de Langeron. Langeron is better known by his ego "So-Me". He never thought he would be nominated for an MTV Video Music Award. "I wouldn't know why they would nominate these French boys nobody knows," he explains. So-Me's funky visual is mostly the reason for making Ed Banger well known as it is for introducing hard-rockin' Parisian dance duo Justice into hipster-blog stardom. So-Me's humorous, punk-meets-graffiti imagery has created a cultural identity for the label that recalls how Peter Saville's distinctive minimalism defined New Order's Factory Records.

"We're playing with the format of pop," So-Me says. "we don't want to be George Michael or Michael Jackson. It's not commercial for the masses, but pop in the way we mis everything we want the music to be as important as the graphics, and vice versa."

This is the video that So-Me created and has been nominated for the MTV Video Music Award.