Think OUTside the box!

DISRUPTION! I've just learnt a new word in Uni today. The word disruption for me has always been used as merely just for something like interruption. So I googled and double checked, yes its the same word that I have been using. The disruption that my lecturer was trying to tell me is the THINK OUTSIDE THE BOX! Its thinking differently than others. As designer thinkers it is so important to be disruptive so you could stand out and so people will notice you. For instance, to sell a product like just an ordinary mineral water. You've got to be different than others so consumers would notice it and choose this instead of others.

Disrupt the normal routine and stop the boring old life we all are having, come up with something new. Disrupt the world with something amazing! This commercial is disruptive, the colourful balls that bounce all around the town. It is an interesting way of showing the good colours about the television, not only that, using colours as a unique selling point is also rare. The actual television does not even have to show up in the commercial since Sony is well known enough.