SO-ME

So-Me is a Parisian art director of Ed Banger Records and his real name is Bertrand Lagros de Langeron. Langeron is better known by his ego "So-Me". He never thought he would be nominated for an MTV Video Music Award. "I wouldn't know why they would nominate these French boys nobody knows," he explains. So-Me's funky visual is mostly the reason for making Ed Banger well known as it is for introducing hard-rockin' Parisian dance duo Justice into hipster-blog stardom. So-Me's humorous, punk-meets-graffiti imagery has created a cultural identity for the label that recalls how Peter Saville's distinctive minimalism defined New Order's Factory Records.

"We're playing with the format of pop," So-Me says. "we don't want to be George Michael or Michael Jackson. It's not commercial for the masses, but pop in the way we mis everything we want the music to be as important as the graphics, and vice versa."

This is the video that So-Me created and has been nominated for the MTV Video Music Award.